![7d3181_e64d268e44674bfea1919c109d2f6a47~mv2[1].jpg](https://static.wixstatic.com/media/3afaff_2157bacced214e3ea5bee512e6fccb11~mv2.jpg/v1/fill/w_160,h_120,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/7d3181_e64d268e44674bfea1919c109d2f6a47~mv2%5B1%5D.jpg)
If you’re planning to publish content on YouTube, it’s pretty obvious that you’ll be publishing videos because that’s the only type of content you can publish. But for many other marketing channels, things aren’t always so obvious.
Take your website, for example. There are many types of content you could publish, including:
Blog posts
Whitepapers
Landing pages
Wiki articles
Interactive tools
Video courses
Nobody has unlimited resources for creating content, so it’s worth considering which content types you want to focus on.
For instance, on our website, we mainly focus on creating three types of content:
Blog posts
Wiki articles
Interactive tools
Right now, we have 906 blog posts, and our blog gets an estimated 253K search visits every month—according to the Top subfolders report in Ahrefs’ Site Explorer.
SIDENOTE. Many of these blog posts are translations; we only have ~300 English posts.
We have 10 free tools, which send us an estimated 301K monthly search visits.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
And we have 267 Wiki/help articles that send us an estimated 2.3K monthly search visits.
Those 2.3K visits to our Wiki articles might seem negligible compared to our blog and free tools, but the purpose of this content isn’t to drive tons of traffic. Its purpose is to educate and retain customers by answering common questions about our toolset.
On Twitter, we mainly focus on creating and sharing product updates…
… and informative threads with distilled knowledge from our blog posts:
When it comes to filling out this section of your content strategy canvas, don’t overthink things. Just jot down relevant types of content for each step in the journey.
It’s also fine to use the same type of content across multiple stages where it makes sense. For example, we utilize blog posts for everything from raising brand awareness to nurturing customers, so we list that content type across all stages in our canvas. But we only list wiki/help articles in the retention stage.