Whether domestic Tmall or cross-border executive list Amazon AliExpress, sellers all have to face the increasing cost of on-site promotion, more and more difficult to maintain traffic growth, constant on-site advertising, and uncontrollable ROI. , stop, the executive list flow is gone. Coupled with discounts and promotions, it's good to not lose money. Now these largest mainstream e-commerce platforms have entered the stock market, and the growth of new users on the platform is getting slower and slower, mainly relying on the return visits of old users.
Therefore, e-commerce platforms now pay more executive list attention to the lifetime value of the platform user (that is, the total value contributed by the user during the life cycle of the platform). It can be said that the loss of losing an old user is far more than the acquisition of a new user; therefore, the platform is more concerned about the reliability of the seller's products and services to prevent the loss of users on its platform. On the one hand, the platform actively introduces sellers executive list and continuously adds new products to ensure that the products are rich and cost-effective for users to choose, so as to satisfy users. On the one hand,
As the number of sellers on the platform increases executive list and competition intensifies, the platform will give priority to allocating in-site traffic to executive list seller accounts with higher ratings. All of this leads to on-site promotion costs only getting higher and higher. Therefore, it is more and more difficult to rely on the way of promotion on the site alone. There is no traffic to talk about conversion and sales, so platform sellers urgently need to open up the second vein of Ren and Du to drain traffic from outside the station.