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Your page, with all the content on it, has been known to take only a second to load. Now, in digital marketing we always talk about content being king and that in order to get customers, subscribers or visitors we must create content that inspires, falls in love with or resolves concerns. But for Google, although the content is important, the user experience is also important and it weighs heavily in the assessment it gives to your web page in terms of load time. THE LOADING SPEED OF YOUR WEBSITE AFFECTS YOUR RESULTS Just as we know that a page should load in at least four seconds, we also know that visitors to your page will abandon your page if they can't quickly get what they're looking for in that time, which we call the bounce rate.
What happens if your website is very slow. High bounce rate It is estimated that at least 57 percent of users abandon a website if the loading time is greater than four seconds. In other executive email list words, they will go to another portal that is faster. Additionally, user satisfaction and traffic to your page will be directly affected, Google will know it. sales decrease Websites with speed problems sell much less than their peers. We are talking about sales falling by at least seven percent if our competitor's page is faster than ours. In this sense, we return to the example of Amazon, they reported that for every 100 milliseconds of late loading they lose one percent of their total annual sales.
Google penalizes you When we say that it will penalize you, we are not talking about not showing your website on the results page, but that it will position your competition above you. In other words, it will give priority to those that offer a better user experience and that are well optimized. HOW TO IMPROVE LOADING TIME Obviously we can improve this aspect, but it depends on many factors such as infrastructure of the server where the web is hosted, bandwidth, design, structure, weight of the images and other content. The best thing in these cases is not to restrict the resources and efforts that can be made to enhance our website and give way to a greater number of sales and conversions.