In-store Marketing What It Is and How to Use It Effectively

When we think of marketing tactics, we often think of the strategies used to attract people to a brand and lure them into a store. Many marketers follow this line of thinking and focus their efforts on tactics to attract people. They focus on driving customers to employee contact list the physical location and, in the process, fail to capitalize on in-store marketing strategies that continue to connect with customers once they arrive. Here are some reasons why marketers need to stop neglecting in-store marketing and some ways to apply these powerful location-based marketing strategies to employee contact list your brick-and-mortar business. What is in-store marketing?

In-store marketing is a strategy physical businesses can use to engage and convert customers who are in their physical store. Unlike inbound the employee contact list marketing tactics that drive people to a business, in-store marketing tactics use tools to connect with customers once they're already there. Other marketing strategies typically focus on building brand awareness and connecting with the employee contact list new customers. In-store marketing focuses on driving conversions and sales, as well as promoting customer engagement and experience. Why is in-store marketing powerful?

A customer service study found that companies spend 94% of their marketing budgets getting people to call their business . The employee contact list they only spend 6% on what happens next. Companies put a lot of effort into getting customers interested in their business. But, they could benefit more by focusing more on in-store marketing because: In-store shoppers are highly engaged prospects . A shopper inside your store is already far from their shopper's journey. They are at the end of the road and ready to be sold. In-store marketing helps reduce stress for on-site sales staff. In-store digital solutions can help educate, engage and sell to employee contact list customers when your team can't.